Case overview
The Black Enterprise Resource Center (BERC) was established to help Black entrepreneurs plan, implement, deploy, and scale. Their research shows that Black entrepreneurship is now at the highest level among all minority groups in the US since the start of the pandemic. They also saw that corporations, organizations and funding sources have acknowledged the historic inequities facing Black business owners and are helping start, revitalize and grow Black businesses.
Involvement
The Brief
BERC needed to bring awareness to the challenges within African-American entrepreneurship, and they knew that a new website would serve as a powerful tool to achieve this goal. With the ability to share stories, showcase success stories, and provide resources, the website solution would help the organization reach a larger audience and engage with its target demographic in a more meaningful way. Additionally, the proposed revised website would help establish credibility, build trust, and attract potential supporters and partners who share the organization’s vision and values.
Our Approach
The website solution that was developed for the Black Enterprise Resource Center (BERC) was designed with the aim of increasing page views, driving traffic, reducing bounce rates, improving engagement and visibility, and bringing awareness to the challenges of African-American entrepreneurship. Below is a detailed explanation of how each of these objectives was achieved:
Increasing Page Views:
The website was designed to be visually appealing and easy to navigate. The layout was optimized for desktop and mobile devices to ensure that users could easily access the content regardless of the device they were using. The website was also optimized for search engines, making it easier for users to find the website through search engines. The website’s content was updated regularly with relevant information and resources for African-American entrepreneurs, which encouraged users to return to the website and view new content.
Driving Traffic:
Various marketing strategies were implemented. Social media platforms, email marketing, and online advertising campaigns were used to promote the website and its resources. The website was also optimized for search engines, making it easier for users to find the website through search engines.
Reducing Bounce Rates:
We developed the website to be user-friendly and engaging. Content was organized into easily digestible sections with clear headings and subheadings. Navigation was intuitive and easy to use, which encouraged users to explore the website further. Loading speed was optimized to reduce the waiting time for users.
Improving Engagement and Visibility:
We took careful time and attention to design the site to be interactive and engaging. The content was designed to be easily shareable on social media platforms, which encouraged users to share the website’s content with their networks. We included a blog section that provided users with valuable insights and resources related to African-American entrepreneurship.
Bringing Awareness to the Challenges of African-American Entrepreneurship:
The site’s content was tailored to address the unique challenges faced by African-American entrepreneurs. This included resources and information that were specifically targeted towards African-American entrepreneurs by including stories and case studies of successful African-American entrepreneurs, which provided inspiration and motivation for aspiring entrepreneurs.
The Results
Overall, the website solution developed for the Black Enterprise Resource Center was successful in achieving its objectives. The website’s user-friendly design, engaging content, and effective marketing strategies helped to increase page views, drive traffic, reduce bounce rates, improve engagement and visibility, and bring awareness to the challenges of African-American entrepreneurship.